What is WeChat? Intro to WeChat Marketing for Business
WeChat is the must-have social commerce platform in China, with over 1.2 billion monthly active users. Chinese users spend an average of over 70 minutes a day within the app. All this amazing data makes WeChat become one of the most popular choices for brands to get started with social media marketing in China.
Unless you have a strong connection to China, you might think WeChat is no big deal. But over the last 10 years, Tencent’s flagship social platform has become the everything-app for people in the country. Plus, an important social and business tool for millions around the world.
WeChat is a multi-purpose social media, messaging and payment app developed in China. It’s the largest social media platform in the country and one of the top 10 social networks in the world.
WeChat Account Setup
WeChat Minisite Setup
WeChat allows for one-to-one personalized interaction between brands and users.
In WeChat, brands can create official accounts to share content to improve brand image, launch Mini-Programs for deeper engagement with customers, share videos in WeChat Channel, and directly communicate with customers through private traffic pools to enhance customer loyalty.
WeChat ecosystem is still the platform with the closest relationship with users and the highest monetization value.
How does WeChat work?
Over the last decade, WeChat has sought to simplify daily life for its users. So much so that it’s become a ‘one-stop’ shop for social and transactional moments in China.
Here are just some of the things users can do on WeChat…
WeChat instant messaging
Instant messaging is WeChat’s core service. It’s where the app started and where it maintains its strongest hold over the social media market in China.
WeChat users can send instant messages in multiple formats, including:
Hold-to-talk voice Messaging
Broadcast messaging (one-to-many)
Photo and video sharing
Video conferencing (live video calls)
WeChat messaging users can also share their location with their contacts, send each other coupons and lucky money packages, and share files with people in close proximity via Bluetooth.
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